Alternatives to
9 Best Umami Alternatives in 2026
The best Umami alternatives depend on whether you prioritize cost, control, or a different workflow.
- Reviewed
- Sep 2026
- Open source
- 3
- Self-hosted
- 5
What you are leaving
Umami at a glance
- Pricing model
- Free Hobby 100K events/mo; Pro $20/mo for 1M events; Business $200/mo for 10M; Enterprise custom
- Deployment
- Cloud and self-hosted
- Open source
- Yes - MIT
- Self-host
- Yes
- Free tier
- Yes, 100K events per month
- Category
- Web analytics
- Cookies
- No cookies required
- Session replay
- Yes, on Business and above
- Heatmaps
- Yes, on Business and above
- Data retention
- 6 months on Hobby, 2 years on Pro, 5 years on Business
Compare at a glance
Umami alternatives compared
Short facts side by side. Filter by what matters to your team, then open any row for the full decision brief.
| # | Product | Overlap | Substitutability | Free? | Starting price | Self-host | Open source | Migration | Details |
|---|---|---|---|---|---|---|---|---|---|
| 01 | Plausible Analytics | Cookie-free pageview and event analytics | Full replacement | No | $9/month | Yes | Yes | Easy | |
| 02 | Google Analytics | Web analytics and event tracking | Partial replacement | Yes | — | No | No | Moderate | |
| 03 | Matomo | Self-hosted, privacy-focused web analytics | Mostly replaces | Yes | — | Yes | Yes | Moderate | |
| 04 | PostHog | Event collection and web analytics | Partial replacement | Yes | — | Yes | Yes | Moderate | |
| 05 | Fathom Analytics | Privacy-first, cookie-free web analytics | Mostly replaces | No | $15/month | No | No | Easy | |
| 06 | Simple Analytics | Privacy-first, cookie-free web analytics | Mostly replaces | Yes | $20/month | Yes | No | Easy | |
| 07 | Cloudflare Web Analytics | Cookie-free pageview analytics | Narrow overlap | Yes | — | No | No | Easy | |
| 08 | Countly | Web and mobile product analytics | Narrow overlap | No | $175/month | Yes | No | Moderate | |
| 09 | Amplitude | Event collection and web analytics | Narrow overlap | Yes | — | No | No | Hard |
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Frequently asked
Umami alternatives FAQ
- Is Umami free?
- Yes. Umami has a Hobby plan at $0/month that includes up to 100,000 events per month, 1 website and 6 months of data retention. The software is also open source under the MIT licence and can be self-hosted for free with no event limits, so you only pay for Umami Cloud if you do not want to run the infrastructure yourself.
- How much does Umami cost?
- Hobby is free with 100,000 events per month. Pro is $20/month for 1 million events with up to 20 websites and 10 team members, and additional events cost $0.00003 each. Business is $200/month for 10 million events, unlimited websites and team members, session replays and heatmaps. Enterprise is custom-priced with SAML SSO and an uptime SLA.
- Is Umami a good Google Analytics alternative?
- Yes, for teams that want simple, privacy-friendly traffic analytics. Umami is cookie-free, GDPR and CCPA compliant, and does not require a cookie banner. It covers pageviews, events, funnels, retention, UTM parameters, goals and real-time reporting. It does not match Google Analytics on advertising integrations, BigQuery export or free unlimited traffic, so ad-driven teams often keep both.
- Can I self-host Umami?
- Yes. Umami is open source under the MIT licence and can be self-hosted with a Node.js runtime and a PostgreSQL or MySQL database. Self-hosting removes event limits and the monthly subscription entirely, but you are responsible for hosting, backups, upgrades and data retention. Many teams self-host Umami precisely to avoid per-event pricing at high traffic volumes.
- What is the difference between Umami and Plausible?
- Both are lightweight, cookie-free and open source web analytics tools with similar dashboards. Umami has a free cloud tier of 100,000 events per month and is MIT licensed, while Plausible has no free cloud tier, starts at $9/month for 10,000 pageviews and is AGPL licensed. Umami's Pro plan includes 1 million events for $20/month, which is cheaper per event than Plausible's tiers at the same volume.
Switcher Reports
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Editorial method
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