Alternatives to
9 Best HubSpot Alternatives in 2026
The best HubSpot alternatives depend on whether you prioritize cost, control, or a different workflow.
- Reviewed
- Sep 2026
- Open source
- 3
- Self-hosted
- 4
What you are leaving
HubSpot at a glance
- Pricing model
- Free for up to 2 users; Starter and Professional billed per seat per month
- Deployment
- Vendor cloud only; no self-hosted option
- Licensing
- Proprietary; no open source edition
- Modules
- Marketing, Sales, Service, Content, Data and Revenue hubs
- CRM
- Smart CRM with contacts, companies, deals, tickets and custom objects
- Automation
- Workflows, sequences and automation on paid tiers
- Main gripe
- Costs escalate sharply as you add hubs, seats and marketing contacts
- Best for
- Growing companies that want marketing, sales and service on one connected CRM
Compare at a glance
HubSpot alternatives compared
Short facts side by side. Filter by what matters to your team, then open any row for the full decision brief.
| # | Product | Overlap | Substitutability | Free? | Starting price | Self-host | Open source | Migration | Details |
|---|---|---|---|---|---|---|---|---|---|
| 01 | EspoCRM | Contacts, deals, pipelines and automation | Mostly replaces | Yes | $15/user/mo | Yes | Yes | Moderate | |
| 02 | SuiteCRM | Sales, marketing and service CRM | Mostly replaces | Yes | — | Yes | Yes | Hard | |
| 03 | Zoho CRM | Contacts, deals, pipelines and automation | Full replacement | Yes | $14/user/mo | No | No | Easy | |
| 04 | Freshsales | Contacts, deals, pipelines and sales automation | Mostly replaces | No | $9/user/mo | No | No | Easy | |
| 05 | Pipedrive | Contacts, deals and pipeline management | Partial replacement | No | — | No | No | Easy | |
| 06 | Bitrix24 | CRM, deals and sales pipelines | Partial replacement | Yes | $59/mo | Yes | No | Moderate | |
| 07 | Salesforce | Sales CRM, pipelines and reporting | Mostly replaces | No | — | No | No | Hard | |
| 08 | Odoo CRM | Contacts, deals and pipeline management | Partial replacement | Yes | — | Yes | Yes | Moderate | |
| 09 | monday CRM | Deals, pipelines and sales automation | Partial replacement | No | — | No | No | Moderate |
Community signal
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Frequently asked
HubSpot alternatives FAQ
- What is the best free open source alternative to HubSpot?
- EspoCRM is the strongest open source replacement, with a free self-hosted edition covering accounts, contacts, leads, opportunities, pipelines, workflows and dashboards. SuiteCRM is the alternative if you want something closer to Salesforce in depth, and Odoo CRM is a good fit if you also need ERP and accounting.
- Which HubSpot alternative is cheapest?
- Zoho CRM has a free edition for three users, EspoCRM and SuiteCRM are free when self-hosted, and Freshsales Growth starts at $9 per user per month billed annually. HubSpot's own free tier is limited to two users.
- Can I self-host a HubSpot alternative?
- Yes. EspoCRM, SuiteCRM and Odoo CRM can all be installed on your own infrastructure. EspoCRM offers both free self-hosted and paid cloud editions, SuiteCRM is fully open source, and Odoo has a free Community edition alongside its paid Enterprise plans.
- What is the closest alternative to HubSpot overall?
- Zoho CRM is the closest direct replacement, with a free edition for three users and paid plans covering automation, AI, CPQ and process automation. It also offers free migration assistance for teams switching CRMs.
- Which HubSpot alternative is best for small sales teams?
- Freshsales Growth starts at $9 per user per month billed annually and includes Kanban pipelines, contact lifecycle stages, chat, email and phone. Pipedrive is the other popular pick for small sales teams that want a focused pipeline tool.
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