Alternatives to
9 Best Amplitude Alternatives in 2026
The best Amplitude alternatives depend on whether you prioritize cost, control, or a different workflow.
- Reviewed
- Sep 2026
- Open source
- 4
- Self-hosted
- 5
What you are leaving
Amplitude at a glance
- Pricing model
- Free with 2M events/mo; Plus starts at $0 with 2M events free and scales to 70M; Growth and Enterprise quote-based
- Deployment
- Cloud only; no self-hosted or open source edition
- Licensing
- Proprietary; closed source
- Free tier
- 2 million events per month forever, no credit card required
- Seats
- Unlimited seats on every plan; pricing scales with events, not users
- Features
- Product Analytics, Session Replay, Experimentation, Guides and Surveys, and Activation
- AI
- AI Agents and MCP, Agent Analytics and 2,000 AI feedback records on free
- Main gripe
- Event-based pricing is hard to forecast, and Growth and Enterprise rates are quote-only
- Best for
- Product and growth teams that need deep behavioural analytics, experimentation and journey analysis with unlimited seats
Compare at a glance
Amplitude alternatives compared
Short facts side by side. Filter by what matters to your team, then open any row for the full decision brief.
| # | Product | Overlap | Substitutability | Free? | Starting price | Self-host | Open source | Migration | Details |
|---|---|---|---|---|---|---|---|---|---|
| 01 | Mixpanel | Event-based product analytics, funnels, retention and cohorts | Full replacement | Yes | — | No | No | Hard | |
| 02 | PostHog | Product analytics, session replay and experimentation | Full replacement | Yes | — | Yes | Yes | Hard | |
| 03 | Google Analytics | Web and app analytics and reporting | Narrow overlap | Yes | — | No | No | Moderate | |
| 04 | Plausible Analytics | Website analytics, funnels and traffic reporting | Narrow overlap | No | $9/mo | Yes | Yes | Hard | |
| 05 | Heap | Product analytics, funnels, journeys and retention | Mostly replaces | Yes | — | No | No | Hard | |
| 06 | Countly | Product analytics with funnels, retention and segmentation | Mostly replaces | No | $175/mo | Yes | No | Hard | |
| 07 | Matomo | Analytics, funnels and reporting, but web-focused rather than product-focused | Narrow overlap | Yes | — | Yes | Yes | Hard | |
| 08 | Firebase Analytics | App analytics and event tracking | Narrow overlap | Yes | — | No | No | Hard | |
| 09 | Umami | Website analytics and reporting | Narrow overlap | Yes | $20/mo | Yes | Yes | Hard |
Community signal
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Frequently asked
Amplitude alternatives FAQ
- Is Amplitude free?
- Yes. Amplitude has a free plan with 2 million events per month forever, no credit card required. It includes AI Agents and MCP, Product Analytics, Agent Analytics, one-time cohort syncs, 2,000 AI feedback records and 10,000 monthly session replays. Every plan includes the full platform with unlimited seats, so you are not charged per user.
- How much does Amplitude cost?
- The Free plan covers 2 million events per month. Plus also starts at $0 with the first 2 million events free and scales up to 70 million events, adding custom events and formulas and 20 behavioural cohorts. Growth and Enterprise tiers are priced by event volume and are quote-based. Every plan includes the full platform and unlimited seats.
- What is the best alternative to Amplitude?
- Mixpanel is the closest direct competitor, with a free tier of 1 million monthly events and similar funnels, retention and cohort analysis. PostHog is the strongest open source alternative, bundling analytics with session replay, feature flags and experiments, and it has a very generous free tier. If you want a lighter, cheaper tool for website traffic rather than product analytics, Plausible and Umami are better fits.
- Does Amplitude charge per seat?
- No. Amplitude states that every plan includes the full platform and unlimited seats, so you are not charged per user. Pricing scales with event volume instead. That is different from tools like Mixpanel, which prices partly on monthly tracked users, and from most SaaS products that charge per seat.
- Can I self-host Amplitude?
- No. Amplitude is a cloud-only proprietary platform with no self-hosted or open source edition. If self-hosting is a hard requirement, PostHog and Countly both offer self-hosted editions, Matomo has a free on-premise edition, and Plausible is open source and self-hostable. PostHog is the closest self-hosted equivalent because it also covers session replay, feature flags and experiments.
Switcher Reports
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Editorial method
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